Companies that understand how customers use digital media in their purchase decision buying can develop integrated communications strategies to support their customers at each stage in the buying process. Customers have individual preferences in the ways they use the web depending upon why they need to use it and this web use is known as:
A)Searching behaviours
B)Undirected information-seekers
C)Directed buyers
D)Directed-information seekers

Question

Quizplus · Accepted Answer

The term "searching behaviours" encompasses the various ways customers use digital media to gather information and make purchase decisions, reflecting their individual preferences and needs.

Companies That Understand How Customers Use Digital Media in Their