Satern Brothers provides accounting services to small businesses. Before and after tax season, the partners meet with each client company. They send a monthly newsletter to update clients with tax changes. The firm's business practices mainly focus on keeping profitable current customers rather than gaining new customers. Satern Brothers has adopted a ________ orientation approach.

Question

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Satern Brothers' approach is focused on building and maintaining relationships with their current clients, rather than aggressively marketing to gain new clients. This aligns with a relationship orientation approach, which prioritizes building long-term partnerships and customer loyalty.

Satern Brothers Provides Accounting Services to Small Businesses