The needs-satisfaction sales approach
A) uses specific statements to solicit specific responses from customers
B) involves two organizations developing a common mission and then sharing resources to accomplish that mission
C) is aimed at discovering a customer's needs and then providing solutions that satisfy those needs
D) requires the salesperson to analyze the prospect's operation and offer a viable solution

Question

Quizplus · Accepted Answer

The needs-satisfaction sales approach focuses on identifying the customer's needs and then offering solutions that fulfill those needs, making it a customer-centric strategy.

The Needs-Satisfaction Sales Approach