Robin works as an inbound telemarketer for a manufacturer of store fixtures. She handles telephone inquiries by retailers and other channel members. Since each situation is different, it is important for Robin to ask questions. Robin would most likely use the _____ sales approach.
A) stimulus-response
B) need-satisfaction
C) problem-solution
D) mission-sharing

Question

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Robin works as an inbound telemarketer for a manufacturer of store fixtures. She handles telephone inquiries by retailers and other channel members. Since each situation is different, it is important for Robin to ask questions. Robin would most likely use the need-satisfaction sales approach because she needs to discover each person's need in order to provide a feasible solution.

Robin Works as an Inbound Telemarketer for a Manufacturer of Store