For higher level transaction-type seller-buyer dyads, such as trust relationships and strategic partnerships, the most common selling approaches would be
A) problem-solution and mission-sharing
B) need-satisfaction and problem-solution
C) stimulus response and problem-solution
D) stimulus response and need-satisfaction

Question

Quizplus · Accepted Answer

For higher level transaction-type seller-buyer dyads, such as trust relationships and strategic partnerships, the most common selling approaches would be problem-solution and mission-sharing because the goal is to develop a relationship with the customer as solutions are provided.

For Higher Level Transaction-Type Seller-Buyer Dyads, Such as Trust Relationships