A firm can successfully break through the clutter of competitors who are making similar claims by
A) taking its message global.
B) organizing edgy, barely legal publicity stunts.
C) over-inflating product benefits.
D) relying solely on non-media connectors.
E) finding the right hook for its pitch to target media.
Correct Answer:
Verified
Q2: When MPR professionals offer a story to
Q3: Which of the following is NOT a
Q4: Ford's Mustang AV8R campaign strengthened the automaker's
Q5: Reporting on trends is attractive to connectors,
Q6: A subject that is NOT relevant to
Q7: The typical length of a story presented
Q8: Marketers call the art of getting a
Q9: To ensure that connectors see the value
Q10: Being credible to a connector means that
Q11: The notion that people will go along
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