When a firm sets out to analyze, plan, implement, and control sales force activities, it is undertaking ________.
A)marketing design
B)sales force management
C)team selling efforts
D)co-op selling and advertising
E)promotional objectives

Question

Quizplus · Accepted Answer

Analyzing, planning, implementing, and controlling sales force activities are the key functions of sales force management. A firm engages in sales force management to ensure that the sales team is effectively selling the products and meeting the company's sales objectives.

When a Firm Sets Out to Analyze, Plan, Implement, and Control