Which of the following marketing communication tools involves a representative of a company interacting directly with a consumer to provide information that helps the consumer make a buying decision?

Question

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Personal selling involves a one-on-one interaction between a representative of a company and a consumer to provide information and persuade the consumer to make a purchase. Advertising, sponsorship, publicity, and public relations are all forms of mass communication that do not involve direct interaction with individual consumers.

Which of the Following Marketing Communication Tools Involves a Representative