Which of the following is the most logical reason that an organization would rely heavily on personal selling?
A) to make more cost-efficient use of the promotional mix
B) to move the focus away from developing customer relationships
C) to better service many small customers
D) to more effectively sell highly technical products
E) to decrease marketing mix expenditures
Correct Answer:
Verified
Q12: Using an alternative close, a salesperson would
Q13: The salesperson makes contact with the customer
Q14: A question that broadly addresses the prospect's
Q15: A prospect list that is generated internally
Q16: A salesperson would be most likely to
Q18: Prospecting is the step in the selling
Q19: The more _ the product, the more
Q20: The general personal selling process, which is
Q21: _ state what the sales force is
Q22: It is the responsibility of a _
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