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Which of the Following Is the Most Logical Reason That

Question 17

Multiple Choice

Which of the following is the most logical reason that an organization would rely heavily on personal selling?


A) to make more cost-efficient use of the promotional mix
B) to move the focus away from developing customer relationships
C) to better service many small customers
D) to more effectively sell highly technical products
E) to decrease marketing mix expenditures

Correct Answer:

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