Lacey Abrams is the sales representative for the Brook Park Zoo.She sells events,such as wedding receptions,corporate dinners,and fundraisers,that are held on zoo grounds.She has just finished negotiating all the details of Anne Mason's upcoming wedding reception with her and is ready to close the sale and ask Anne to sign the contract.
-Why is post-sale service and execution of the event particularly important for Lacey as a sales representative?
A)The zoo is so small that Lacey is also the catering manager.
B)Lacey needs repeat wedding business from the bride.
C)Without giving a discount,Lacey must make up for the high prices the zoo charges.
D)The event itself is both a presentation and a proof device for all of the attendees that can bring Lacey more sales.
E)Lacey must make up for the missed opportunity to excel at delivery and installation.

Question

Quizplus · Accepted Answer

The event itself is a presentation of the zoo's capabilities and can serve as a proof device for potential future sales. Therefore, it is important for Lacey to execute the event flawlessly to impress attendees and possibly secure repeat business or referrals.

Lacey Abrams Is the Sales Representative for the Brook Park