Joe Hamas sells for Rush Beverages. He is trying to convince retailers to carry his company's Ginseng Rush XXX, a new all-natural beverage that delivers an energy punch without caffeine. When he gets retailers to agree to stock his product, he asks them for the names of other retail operations that might be interested in carrying it. What is he using to get his sales leads?

Question

Joe Hamas sells for Rush Beverages. He is trying to convince retailers to carry his company's Ginseng Rush XXX, a new all-natural beverage that delivers an energy punch without caffeine. When he gets retailers to agree to stock his product, he asks them for the names of other retail operations that might be interested in carrying it. What is he using to get his sales leads?

Quizplus · Accepted Answer

Joe Hamas is using referrals to get his sales leads. By asking retailers for the names of other retail operations that might be interested in carrying his product, he is relying on word of mouth and recommendations from people within the industry who have some degree of trust and credibility. This is a form of referral marketing, which can be an effective way to generate leads and build relationships with potential customers.

Joe Hamas Sells for Rush Beverages