In some industries, personal selling accounts for most of the promotional budget.This is true because

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Personal selling often accounts for a significant portion of the promotional budget in some industries because it usually requires multiple interactions to close a deal. Unlike mass media advertising, which can reach many potential customers at once but with less personalization, personal selling involves direct, one-on-one interactions that can be more effective in complex sales situations but also more time-consuming and costly, necessitating multiple contacts to successfully close a sale.

In Some Industries, Personal Selling Accounts for Most of the Promotional