The ability to specifically tailor the message may prove to be either an advantage or a disadvantage.Under which of the following situations might this advantage become a disadvantage?
A) when costs per contact are high
B) when salespeople alter the message just to get a sale
C) when the price is not negotiable
D) when the product is complex
E) when distribution channels are short and direct to the end user
Correct Answer:
Verified
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