When a new product is being introduced,and the seller needs to reach as many people in the target market as quickly and as cost effectively as possible,personal selling combined with _____ is likely to be most effective.

Question

Quizplus · Accepted Answer

Advertising allows for mass communication of the product to a large audience quickly and cost-effectively. Personal selling can also be effective for building relationships with individual customers and addressing any questions or concerns they may have about the product, but it may not be the most efficient method for reaching a large audience. Public relations efforts, direct marketing, specialty advertising, and promotions may also be effective strategies, but they may not be as efficient or widespread as advertising.

When a New Product Is Being Introduced,and the Seller Needs