Which of the following products is most likely to benefit from personal selling communications?

Question

Quizplus · Accepted Answer

Personal selling communications are most effective for high-involvement products, such as industrial equipment, which require more education and persuasion before purchase. Chewing gum, soda, disposable cigarette lighters, and cat litter are all low-involvement products that are typically purchased quickly and without much thought.

Which of the Following Products Is Most Likely to Benefit