What Does It Mean When Salespeople Are Described as Having

What does it mean when salespeople are described as having poor reach?

A) They engage in too much waste coverage.
B) They lack product knowledge needed to close the sale.
C) They are unable to expose everyone in the target market to their sales message.
D) Wearout commonly occurs when salespeople make more than three sales calls on the same prospect.
E) The cost per exposure to the sales message is high.