Combining personal selling with _____ results in a higher percentage of sales closings and a lower average cost per sale.

Question

Quizplus · Accepted Answer

Personal selling is a highly effective method of selling as it involves direct communication with potential customers. However, it can be time-consuming and costly. By combining personal selling with telemarketing, sales representatives can reach a larger number of customers in a shorter period of time, and the cost per sale can be reduced as telemarketing is less expensive than personal selling alone. Additionally, telemarketing can be used to pre-qualify leads and set up appointments for the sales representatives, which can result in a higher percentage of sales closings.

Combining Personal Selling with _____ Results in a Higher Percentage