Which of the following could be used to increase the tangibility of services and to facilitate prepurchase evaluation?

Question

Quizplus · Accepted Answer

Sampling allows customers to experience the service and increases tangibility by providing a physical representation of the service. It also facilitates prepurchase evaluation by allowing customers to try the service before committing to a purchase. Comparative and image advertising may help create awareness of the service, but may not necessarily increase tangibility or facilitate prepurchase evaluation. Print advertising may provide information about the service, but does not necessarily increase tangibility.

Which of the Following Could Be Used to Increase the Tangibility