Under the two-step approach of direct marketing, the first effort is designed to screen, or qualify, potential buyers, and the second effort:
A) generates the response.
B) creates brand awareness.
C) reduces the post purchase dissonance.
D) increases source bolsters.
E) creates interest in a product.
Correct Answer:
Verified
Q47: The two-step approach to direct marketing:
A)urges customers
Q48: The announcer on a television commercial said,
Q49: Erika sees an infomercial for Luster skin
Q50: Creative Crew is a direct-marketing company that
Q51: To purchase cookware, music CDs, and exercise
Q53: Which of the following is true of
Q54: In the _ approach of direct marketing,
Q55: Amanda, a florist, is the owner of
Q56: The goal of the _ approach of
Q57: To successfully implement direct-marketing programs, a company
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