Brenda is meeting with a customer.She sees the customer is interested in her product.During the sales presentation,Brenda hopes to transition the customer from interest and desire to:

Question

Quizplus · Accepted Answer

The ultimate goal of a sales presentation is to convince the customer to make a purchase. Transitioning them from interest and desire to conviction is the most important part of the sales pitch. Option B (Higher priced products) might not be appropriate in all cases, and option C (Understanding of how the product works) is important but not the ultimate goal. Option D (All of the choices are correct) is not an appropriate answer because it is not clear whether all the choices are correct or not.

Brenda Is Meeting with a Customer