A key issue in evaluating the performance of salespeople is distinguishing among the concepts of:
A)Behavior,performance,and effectiveness.
B)Internal,external,and 360 degree feedback.
C)Input,output,and throughput measures/
D)Bias,non-bias,and objective feedback.

Question

Quizplus · Accepted Answer

Distinguishing among behavior, performance, and effectiveness is important because they are interrelated but distinct concepts. Behavior refers to what the salesperson does, while performance refers to how well they do it. Effectiveness refers to the outcome or results of their behavior and performance. Evaluating performance solely based on behavior or without considering effectiveness can lead to inaccurate assessments. Therefore, it is important to evaluate salespeople on all three dimensions. The other choices (B, C, and D) are not directly related to the key issue of evaluating salespeople's performance.

A Key Issue in Evaluating the Performance of Salespeople Is