In personal selling,the communications sender is able to immediately receive and evaluate feedback from the receiver.This is referred to as _____ communication.

Question

Quizplus · Accepted Answer

Dyadic communication involves immediate feedback between the sender and receiver in a face-to-face conversation. This is the type of communication that occurs in personal selling, as the salesperson can receive and evaluate feedback from the customer in real-time. Synergistic, adaptive, indirect, and consultative communication do not specifically refer to the immediate feedback aspect of personal selling communication.

In Personal Selling,the Communications Sender Is Able to Immediately Receive