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Which of the Following Statements About Personal Selling Is True

Question 10

Multiple Choice

Which of the following statements about personal selling is true?


A) Personal selling would play a dominant role in companies that sell inexpensive products such as plastic toys.
B) The role of personal selling would be minimal in a company that sells component parts to auto manufacturers.
C) Integrated marketing communication tools are used in conjunction with personal selling.
D) In an integrated marketing communications program,personal selling is a substitute for other promotional mix elements.
E) Personal selling is typically controlled by the advertising and promotions department.

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