Which of the following statements about personal selling is true?
A) Personal selling would play a dominant role in companies that sell inexpensive products such as plastic toys.
B) The role of personal selling would be minimal in a company that sells component parts to auto manufacturers.
C) Integrated marketing communication tools are used in conjunction with personal selling.
D) In an integrated marketing communications program,personal selling is a substitute for other promotional mix elements.
E) Personal selling is typically controlled by the advertising and promotions department.
Correct Answer:
Verified
Q5: Which of the following is an example
Q6: For which of the following products would
Q7: Personal selling is the most appropriate sales
Q8: You are the marketing manager of a
Q11: Management should determine what the specific responsibilities
Q12: Personal selling refers to selling:
A)personalized products to
Q13: In personal selling,the communications sender is able
Q14: A sales force is a major part
Q15: Which of the following is the first
Q37: Personal selling is typically under the control
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