For which of the following products would personal selling play a dominant role?

Question

Quizplus · Accepted Answer

Personal selling would play a dominant role in the sale of earthmoving equipment as it is a high-involvement product with a high price point and requires a personal demonstration of features and benefits. The other products mentioned (bars of soap, coloring books, boxed chocolate candy, and fresh flowers) would likely rely less on personal selling and more on other marketing tactics such as advertising, packaging design, and point-of-purchase displays.

For Which of the Following Products Would Personal Selling Play