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Personal Selling Is Commonly Used for Products Such as Life

Question 2

Multiple Choice

Personal selling is commonly used for products such as life insurance.Identify the reason behind this practice.


A) The customer is making a major purchase decision.
B) In most cases,final price of insuring is negotiated between buyer and seller.
C) The selling margin in insurance is relatively low.
D) Information needed by buyer cannot be provided entirely through advertising.
E) Creative selling is not required for simple products such as insurance.

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