Management should determine what the specific responsibilities of personal selling will be and what role it will assume relative to the other promotional mix elements.Which of the following questions could best guide the management in determining the roles?

Question

Quizplus · Accepted Answer

The question that best guides management in determining the roles of personal selling is what specific information must be exchanged between the firm and potential customers. This question helps management to identify the types of salespeople needed, the messages that need to be communicated, and the appropriate channels for communication. Questions A, B, C, and D are irrelevant to determining the role of personal selling in the promotional mix.

Management Should Determine What the Specific Responsibilities of Personal Selling