Identify a situation where personal selling is more likely to be used than the other methods of sales communication.

Question

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Personal selling is more likely to be used when the salesperson has to stimulate a trial to make the prospect buy. This method involves a face-to-face interaction between the salesperson and the potential customer, allowing the salesperson to address any doubts or concerns the customer may have and persuade them to make a purchase.

Identify a Situation Where Personal Selling Is More Likely to Be