Martin is a new product manager for a large biochemical firm. He is currently working on a proposal for a new chemical solvent and knows that introducing the new product can be risky because it might fail. He also knows that ___ is risky as well.
A)performing marketing research
B)keeping tabs on the actions of competitors
C)not introducing new products
D)generating new product ideas
E)addressing customers' concerns about products

Question

Quizplus · Accepted Answer

The option not to introduce new products is also a risky decision because it can lead to lost opportunities and a lack of innovation, which can result in losing market share to competitors. However, it may be a viable option for the firm if they cannot afford the financial or reputational risk of introducing new products.

Martin Is a New Product Manager for a Large Biochemical