When a firm identifies old technologies that can be exploited in new ways or develops new business models to give customers more than they've come to expect from current products in a specific market, it is engaging in
A)the new-product development process.
B)disruptive innovation.
C)line extension.
D)business analysis.
E)concept testing.

Question

Quizplus · Accepted Answer

The description aligns with the concept of disruptive innovation, which involves introducing new technologies or business models that disrupt current market norms and create new demand. Option A refers to the process of developing new products; option C pertains to introducing variations of existing products, rather than leveraging old technologies in new ways; options D and E are steps in the new product development process, rather than the overarching strategy being employed.

When a Firm Identifies Old Technologies That Can Be Exploited