In the context of international business negotiations, the notion of _____ relates to how power in negotiations is best measured.
A) what you negotiate is what you get
B) a face-to-face communication
C) the best alternative to a negotiated agreement
D) the failure to listen during negotiations
E) a standard for business negotiations

Question

Quizplus · Accepted Answer

The most important idea in Getting to Yes is the notion of the best alternative to a negotiated agreement (BATNA). This notion is how power in negotiations is best measured. Even the smallest companies can possess great power in negotiations if they have many good alternatives and their large-company counterparts do not.

In the Context of International Business Negotiations, the Notion of _____