Which of the following best describes the relationship between sales force recruiting and strategic planning?
A)The sales and marketing strategies in a firm should be a significant influence on that company's choice of recruiting sources.
B)The recruiting sources determine what the marketing strategies will be.
C)The recruiting sources determine what the sales force strategies will be.
D)If the strategic planning calls for using experienced salespeople,then the company should recruit graduating college seniors.
E)None of these is correct.

Question

Quizplus · Accepted Answer

Sales force recruiting should be closely aligned with the strategic plans of the company to ensure that the recruitment sources are appropriate for achieving the desired marketing and sales goals. The marketing strategies should inform the company's choice of recruiting sources, rather than the other way around. The recruitment sources should not determine the sales force or marketing strategies. The specific level of experience required for the sales force will depend on the strategic needs of the company, not on the status of college seniority. Therefore, option A is the best choice.

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