An effective program for evaluating salespeople's performance is least likely to:
A)Standardize conditions under which the sales force works.
B)Improve salespeople's performance.
C)Reduce marketing costs.
D)Boost sales force morale.
E)Aid in sales supervision activities.

Question

Quizplus · Accepted Answer

Standardizing conditions under which the sales force works is not a primary goal of evaluating salespeople's performance. The main objectives are to improve performance, reduce costs, boost morale, and aid in supervision, rather than to standardize working conditions.

An Effective Program for Evaluating Salespeople's Performance Is Least Likely