A sales quota is a performance goal that is set for individual salespeople or the entire sales force. It is used to measure and evaluate the performance of the sales team, and to motivate them to achieve their targets. While sales quotas can be a source of stress and pressure for salespeople, if managed well, they can also be a source of motivation and achievement. Therefore, the best choice is B.

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A Sales Quota Is

Question 38

Multiple Choice

A sales quota is:

A) A useful tool for designing a sales organizational structure.
B) A performance goal.
C) Not useful for improving sales force morale.
D) Cannot be used when selling in foreign markets.
E) None of these.

Correct Answer: