Pioneering advertising is often needed during the ______________ stage of the product life cycle.

Question

Quizplus · Accepted Answer

Pioneering advertising, also known as informative or primary demand advertising, is used to introduce a new product or category to the market. Therefore, it is needed during the market introduction stage of the product life cycle, when the product is first launched and awareness needs to be created among potential customers.

Pioneering Advertising Is Often Needed During the ______________ Stage of the Product