What is the most likely reason that some salespeople dislike the need-satisfaction sales presentation approach?
A) The salesperson must give the prospect some control of the selling situation.
B) The method is impractical for selling highly technical products.
C) The salesperson must present unimportant benefits to the buyer.
D) The approach requires the salesperson to close too quickly.
E) The method allows very little prospect participation.

Question

Quizplus · Accepted Answer

Some salespeople are uncomfortable with the need-satisfaction approach because they feel less in control of the selling situation than with a canned or formula presentation. The first half of the presentation is turned over to the prospect to discuss needs, which can be uncomfortable to some salespeople.

What Is the Most Likely Reason That Some Salespeople Dislike