Which of the following explains why there may be a gap between what the customer wants and what management think that they want?
A)Lack of upward communication
B)Lack of marketing research
C)Being too far removed from customers
D)All of the above

Question

Quizplus · Accepted Answer

All of the above factors can contribute to a gap between customer wants and management perceptions. Without upward communication, management may not be aware of changing customer needs. Without marketing research, management may have outdated or incorrect assumptions about what customers want. And being too far removed from customers, such as by operating solely at a corporate level without interacting with customers on a daily basis, can lead to a lack of understanding about their needs and preferences.

Which of the Following Explains Why There May Be a Gap