Research investigations that focus on topics such as trade area analysis, store image/perception, in-store traffic patterns, and location analysis are collectively called:

Question

Quizplus · Accepted Answer

Research investigations that focus on topics such as trade area analysis, store image/perception, in-store traffic patterns, and location analysis are all part of the field of retailing research. Perceptual mapping is a specific technique used within market research, while positioning research and test marketing are broader terms that may encompass retailing research but are not specifically focused on it. Focus group research is a qualitative research technique that may be used in retailing research, but not all retailing research involves focus groups.

Research Investigations That Focus on Topics Such as Trade Area