Question 1

Consumers consider universal,retrieval,and evoked sets during which stage of the consumer decision process?
A)Need recognition
B)Postpurchase evaluation
C)Information search
D)Situational analysis
E)Evaluation of alternatives

Accepted Answer

The answer of Consumers consider universal,retrieval,and evoked sets during which...

Question 2

_________________ attributes are product or service features that are important to buyers and that are used to differentiate among choices.
A)Retrieval
B)Financial
C)Social
D)Determinant
E)Safety / performance

Accepted Answer

The answer of _________________ attributes are product or service features...

Question 3

Every year,before he puts his boat in the water,James has his mechanic put a new battery in the boat.James is probably concerned with ____________ risk.
A)psychological
B)financial
C)performance
D)social
E)physiological

Accepted Answer

The answer of Every year,before he puts his boat in...

Question 4

Jonathan prefers shirts made with a 50-50 cotton blend,but he will sometimes buy shirts with less cotton if they are less expensive.Jonathan uses _________________ to decide which shirts to buy.
A)a compensatory decision rule
B)a noncompensatory decision rule
C)decision heuristics
D)social factors
E)temporal factors

Accepted Answer

The answer of Jonathan prefers shirts made with a 50-50...

Question 5

How much time consumers spend searching for information depends on:
A)the perceived benefits versus perceived costs of searching.
B)the locus of control.
C)actual or perceived risk.
D)the type of product or service.
E)all of these.

Accepted Answer

All of these factors play a role in determining how much time consumers spend searching for information. Consumers are more likely to spend time searching for information if they perceive high benefits relative to the costs or effort involved. The locus of control influences the extent to which individuals believe they can influence or control outcomes, which in turn affects their behavior. Actual or perceived risk can also be a major factor in determining how much information consumers seek. Finally, the type of product or service being considered can affect the level of information search, with more complex or high-risk products typically requiring more research.

Question 6

Before flying,Jaden researches the types of planes the airline uses,scans the plane for defects as it taxis up to the terminal,and follows the pilot and crew as they come through the airport.He has no experience as a pilot or airplane mechanic.Jaden probably has a misguided sense of his:
A)postpurchase dissonance.
B)locus of control.
C)reference group identification.
D)attribute sets.
E)all of these.

Accepted Answer

Jaden's behavior suggests that he believes he can exercise control over the safety of his flight by researching the type of plane and scanning it for defects. This suggests he has an internal locus of control, meaning he believes his actions can directly influence outcomes. The other options are not applicable because there is no indication that Jaden is experiencing postpurchase dissonance, identifying with a reference group, or using specific attribute sets.

Question 7

Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home.After looking at several houses,they have developed a list of features that are important to them and that are different among the homes they have visited.The features on their list are called __________.
A)an evoked set
B)determinant attributes
C)short lists
D)perceived risk factors
E)trade-off elements

Accepted Answer

Determinant attributes are the features or characteristics of a product that are important to a consumer and can influence their decision-making process. In this case, Andrea and Karl have developed a list of such features that are different among the homes they have visited, indicating that they are important to them and can influence their home purchase decision.

Question 8

Marketers particularly want their brands and products to be in consumers'__________ sets.
A)universal
B)retrieval
C)evoked
D)deterministic
E)behavioral

Accepted Answer

The term "evoked set" refers to the specific group of products or brands that come to a consumer's mind when they are considering a purchase. Marketers aim to have their brands and products included in this evoked set, as it increases the likelihood of the consumer ultimately choosing their product. Universal and deterministic do not relate specifically to consumer choice, while retrieval and behavioral are not directly relevant to this question.

Question 9

Jordana is a travel agent.Whenever she sells an expensive vacation package,she encourages the customer to buy travel insurance,which provides reimbursement in case of trip cancellation due to illness or another emergency.Jordana is trying to reduce her customers'__________ risk.
A)psychological
B)financial
C)performance
D)social
E)physiological

Accepted Answer

By encouraging customers to buy travel insurance, Jordana is helping to reduce their financial risk in case of trip cancellation due to illness or another emergency.

Question 10

Elena is in the process of buying a new car.There are many possible cars to choose from,but she is focused on a few she would actually consider buying.These make up her _____________ set.
A)universal
B)retrieval
C)immediate
D)evoked
E)focus

Accepted Answer

The term "evoked set" refers to a specific subset of options that a consumer actively considers when making a purchasing decision. This aligns with Elena's situation of considering a few specific car options, making "evoked set" the best choice.

Question 11

André was afraid his condominium would look shabby to his future in-laws,so he had it painted just before their visit.André was addressing his __________ risk.
A)social
B)financial
C)performance
D)psychological
E)physiological

Accepted Answer

André's concern about his condominium looking shabby to his future in-laws is related to his social risk. Social risk refers to the potential negative social consequences that can occur if an individual's behavior or decisions do not conform to societal norms or expectations. In this case, André was worried that his future in-laws would judge him negatively for living in a shabby condominium, so he took action to mitigate this perceived risk by having it painted before their visit.

Question 12

Jubyung is buying a laptop computer to take on trips.Although he looks at several brands,he refuses to buy a computer that weighs more than five pounds.Jubyung is basing his decision on:
A)a compensatory decision rule.
B)a noncompensatory decision rule.
C)a decision heuristic.
D)social factors.
E)temporal factors.

Accepted Answer

Jubyung is using a noncompensatory decision rule, where he has a strict cutoff (no more than five pounds) and is not willing to compromise on this factor for other considerations such as brand, features, or price.

Question 13

When John and Dorothy go out to dinner,they look for unusual wines on the wine list.Experience has taught them that unusual wines are often personal favorites of the restaurant owner and can offer a special experience.John and Dorothy have their own ________________ when choosing wines.
A)compensatory decision rule
B)noncompensatory decision rule
C)decision heuristic
D)social factors
E)temporal factors

Accepted Answer

The answer of When John and Dorothy go out to...

Question 14

Brenda always buys Sears Kenmore appliances.She believes that the Kenmore brand offers good quality and value and does not consider alternatives.Brenda uses ______ to select appliances.
A)a compensatory decision rule
B)a noncompensatory decision rule
C)a decision heuristic
D)social factors
E)temporal factors

Accepted Answer

The answer of Brenda always buys Sears Kenmore appliances.She believes...

Question 15

Dawn flies regularly between Atlanta and Los Angeles.She almost always uses Delta Airlines and has lots of Delta Sky Miles credit (Delta's frequent flyer program).Still,she uses an online fare comparison website each time to see if a competitor has a better price or a more convenient schedule.Dawn uses __________________ to decide which airline to fly.
A)a compensatory decision rule
B)a noncompensatory decision rule
C)decision heuristics
D)social factors
E)temporal factors

Accepted Answer

The answer of Dawn flies regularly between Atlanta and Los...

Question 16

When Maya decided to buy a new computer,she thought about all the brands she could recall seeing advertised,but she would only consider those brands she could buy at her local electronics store.This represents Maya's ________ set.
A)universal
B)retrieval
C)evoked
D)deterministic
E)behavioral

Accepted Answer

Maya's consideration set in this scenario is limited to the brands that she can recall and are available at her local electronics store. This represents her evoked set, which consists of brands that she is aware of and actively considers when making a purchase decision. The other options (universal, retrieval, deterministic, and behavioral) are not applicable in this context.

Question 17

The Wall Street Journal provides a set of guidelines each year for readers purchasing a laptop computer.The guidelines include recommendations for hard disk capacity,memory size,battery life,and several other attributes.The Wall Street Journal is providing consumers with:
A)an evoked set.
B)psychological needs.
C)social concerns.
D)evaluative criteria.
E)all of these.

Accepted Answer

The Wall Street Journal is providing consumers with evaluative criteria, which are the set of attributes or standards that consumers use to compare and evaluate different products or brands. The guidelines provided by the publication help consumers understand what features they should look for in a laptop computer and make an informed purchasing decision. The other options (A, B, C, and E) are not applicable in this context.

Question 18

When Alisa decided to buy a new computer,she considered all the brands she could recall seeing advertised.This represents Alisa's _________ set.
A)universal
B)retrieval
C)evoked
D)deterministic
E)behavioral

Accepted Answer

The answer of When Alisa decided to buy a new...

Question 19

While on vacation,Martha had her camera stolen.Not wanting to waste vacation time,Martha went out and purchased another camera just like the one that was stolen.For Martha the _________________ was low.
A)perceived benefit versus perceived cost of searching
B)locus of control
C)determinant attribute
D)universal set
E)all of these.

Accepted Answer

The perceived benefit versus perceived cost of searching refers to whether or not someone believes the effort put into searching for a lost or stolen item is worth the potential benefit of finding it. In this scenario, Martha believed that the effort and time it would take to search for her stolen camera was not worth it, so she chose to purchase a new one instead.

Question 20

The way a product is presented can influence the decision-making process.Along with brand and price,this is known as:
A)a determinant attribute.
B)an evoked set.
C)a decision heuristic.
D)product leverage.
E)the demonstration effect.

Accepted Answer

The answer of The way a product is presented can...

Quiz 5: Consumer Behavior

Consumers consider universal,retrieval,and evoked sets during which stage of the consumer decision process?

_________________ attributes are product or service features that are important to buyers and that are used to differentiate among choices.

Every year,before he puts his boat in the water,James has his mechanic put a new battery in the boat.James is probably concerned with ____________ risk.

Jonathan prefers shirts made with a 50-50 cotton blend,but he will sometimes buy shirts with less cotton if they are less expensive.Jonathan uses _________________ to decide which shirts to buy.

How much time consumers spend searching for information depends on:

Before flying,Jaden researches the types of planes the airline uses,scans the plane for defects as it taxis up to the terminal,and follows the pilot and crew as they come through the airport.He has no experience as a pilot or airplane mechanic.Jaden probably has a misguided sense of his:

Marketers particularly want their brands and products to be in consumers'__________ sets.

Jordana is a travel agent.Whenever she sells an expensive vacation package,she encourages the customer to buy travel insurance,which provides reimbursement in case of trip cancellation due to illness or another emergency.Jordana is trying to reduce her customers'__________ risk.

Elena is in the process of buying a new car.There are many possible cars to choose from,but she is focused on a few she would actually consider buying.These make up her _____________ set.

André was afraid his condominium would look shabby to his future in-laws,so he had it painted just before their visit.André was addressing his __________ risk.

Jubyung is buying a laptop computer to take on trips.Although he looks at several brands,he refuses to buy a computer that weighs more than five pounds.Jubyung is basing his decision on:

When John and Dorothy go out to dinner,they look for unusual wines on the wine list.Experience has taught them that unusual wines are often personal favorites of the restaurant owner and can offer a special experience.John and Dorothy have their own ________________ when choosing wines.

Brenda always buys Sears Kenmore appliances.She believes that the Kenmore brand offers good quality and value and does not consider alternatives.Brenda uses ______ to select appliances.

When Maya decided to buy a new computer,she thought about all the brands she could recall seeing advertised,but she would only consider those brands she could buy at her local electronics store.This represents Maya's ________ set.

The Wall Street Journal provides a set of guidelines each year for readers purchasing a laptop computer.The guidelines include recommendations for hard disk capacity,memory size,battery life,and several other attributes.The Wall Street Journal is providing consumers with:

When Alisa decided to buy a new computer,she considered all the brands she could recall seeing advertised.This represents Alisa's _________ set.

While on vacation,Martha had her camera stolen.Not wanting to waste vacation time,Martha went out and purchased another camera just like the one that was stolen.For Martha the _________________ was low.

The way a product is presented can influence the decision-making process.Along with brand and price,this is known as: