Allen wants to know if his advertising message is going to be effective in influencing the target audience.Allen needs to conduct _____.
A) marketing research
B) message research
C) media research
D) secondary research
E) selective research

Question

Quizplus · Accepted Answer

Allen needs to conduct message research to investigate the effectiveness of his advertising message in influencing the target audience. Message research focuses on evaluating the effectiveness of advertising messages in communicating the intended message and achieving the desired response from the target audience.

Allen Wants to Know If His Advertising Message Is Going