At the __________ stage in the personal selling process, a salesperson gains a prospect's attention, stimulates interest, and builds the foundation for the sales presentation itself.

Question

Quizplus · Accepted Answer

The approach stage is where the salesperson gains the prospect's attention, stimulates interest, and builds the foundation for the sales presentation. During this stage, the salesperson introduces themselves, establishes rapport, and identifies the prospect's needs and wants. It is a crucial stage that sets the tone for the rest of the sales process.

At the __________ Stage in the Personal Selling Process, a Salesperson