At the __________ stage in the personal selling process, a salesperson begins converting a prospect into a customer by creating a desire for the product or service he or she is selling.

Question

Quizplus · Accepted Answer

The presentation stage is where a salesperson creates a desire for their product or service by highlighting its features and benefits and showing how it meets the prospect's needs. This stage comes after the preapproach and approach stages, where the salesperson has prepared for the meeting and made initial contact with the prospect. After the presentation, the salesperson will move on to addressing any objections and closing the sale.

At the __________ Stage in the Personal Selling Process, a Salesperson