In many societies outside the United States, during the __________ stage of the personal selling process, considerable time is devoted to nonbusiness talk designed to establish a rapport between buyers and sellers.

Question

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During the approach stage of the personal selling process, considerable time is devoted to nonbusiness talk designed to establish a rapport between buyers and sellers. This is particularly true in many societies outside the United States that place a high value on building relationships before conducting business.

In Many Societies Outside the United States, During the __________