In contrast to the peripheral route to persuasion, the "central" route depends more on:

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The central route to persuasion relies on logic and evidence, as it is a more thoughtful and deliberate process of evaluating an argument. It involves critical thinking and examining the message itself, as opposed to being swayed by peripheral cues like the speaker's appearance or social pressure. Fear tactics may be used in both central and peripheral routes, but they are not a defining characteristic of either.

In Contrast to the Peripheral Route to Persuasion, the "Central