The peripheral route to persuasion, which relies on such factors as a good-looking speaker who raises many points (even though they have little factual or logical basis) tends to be effective when

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The peripheral route to persuasion is more effective when the listener has little interest in the issue, as they are less likely to engage in deep processing of the message content and more likely to be influenced by superficial cues.

The Peripheral Route to Persuasion, Which Relies on Such Factors