You listen to a speech on why a trip to the Bahamas is more interesting than a trip to the Fiji islands. You had no intention of going to either place. You will probably follow the __________ route to persuasion.

Question

Quizplus · Accepted Answer

The peripheral route to persuasion relies on superficial cues such as attractiveness or likeability, rather than a critical evaluation of the actual message. In this case, the individual had no preexisting intention to go to either place, so they are likely to be persuaded by peripheral factors, such as the presenter's enthusiasm or charm, rather than any deep considerations of the merits of each destination.

You Listen to a Speech on Why a Trip to the Bahamas