Harland & Wolff in Belfast,North Ireland,makes ocean-going vessels.Last year its primary customer was the U.S.government.You would expect Harland & Wolff to rely on which of the following to promote its vessels?

Question

Quizplus · Accepted Answer

Harland & Wolff, dealing with large-scale, high-value products like ocean-going vessels, would rely on personal selling to build relationships and negotiate contracts with major clients like the U.S. government.

Harland & Wolff in Belfast,North Ireland,makes Ocean-Going Vessels