A company targets a new variant of tea that has a higher content of antioxidants at consumers who are health conscious and want organic food products by retailing them in stores that exclusively sell organic foods. This is an example of a(n) _____ segmentation approach.
A) a priori
B) a posteriori
C) post hoc
D) de facto

Question

Quizplus · Accepted Answer

This is an example of a priori segmentation because the company is using a predetermined characteristic (higher content of antioxidants) to target a specific group of consumers (health-conscious individuals looking for organic products).

A Company Targets a New Variant of Tea That Has