Which of the following is the primary focus of psychographic segmentation?
A) Mass marketing
B) Consumer benefits
C) Demographic variables
D) Consumer lifestyles

Question

Quizplus · Accepted Answer

Psychographic segmentation focuses on dividing the market based on consumer lifestyles, values, interests, and attitudes. It goes beyond demographic variables like age, gender, and income, and instead looks at the psychological characteristics of consumers.

Which of the Following Is the Primary Focus of Psychographic