Which of the following statements is NOT true of the ethical responsibilities of marketing researchers toward their clients?
A) Marketing researchers are obliged to reveal information about a client to competitors and should carefully consider when a company should be identified as a client.
B) Marketing researchers are obliged to design efficient studies without undue expense or complexity and accurately report results.
C) Marketing researchers are obliged to price their work fairly without hidden charges.
D) Marketing researchers are obliged to promote the correct usage of research and to prevent the misuse of findings.

Question

Quizplus · Accepted Answer

The Answer of Which of the following statements is NOT true of the ethical responsibilities of marketing researchers toward their clients?
A) Marketing researchers are obliged to reveal information about a client to competitors and should carefully consider when a company should be identified as a client.
B) Marketing researchers are obliged to design efficient studies without undue expense or complexity and accurately report results.
C) Marketing researchers are obliged to price their work fairly without hidden charges.
D) Marketing researchers are obliged to promote the correct usage of research and to prevent the misuse of findings.

Which of the Following Statements Is NOT True of the Ethical