Which of the following is true of a marketing decision support system?
A) It is a coordinated collection of data, tools, and techniques to gather and interpret information for decision making.
B) It requires search engine software and a word processing system to function.
C) It cannot function without an efficient transaction processing system and a learning management system.
D) It is designed exclusively to handle information from internal sources.

Question

Quizplus · Accepted Answer

A marketing decision support system is a coordinated collection of data, tools, and techniques that gather and interpret information for decision making. It is not exclusively designed to handle information from internal sources, nor does it require search engine software or a learning management system to function.

Which of the Following Is True of a Marketing Decision